Barely a month after Coca-Cola announced plans to phase out HONEST Tea, co-founder Seth Goldman, who sold the organic tea brand to Coca-Cola in 2011, says he plans to launch in a few months a new line of bottled organic teas under the ‘Just Ice Tea’ brand.
The HONEST Tea brand might be disappearing as brand owner Coca-Cola focuses on its Gold Peak and Peace Tea brands, but the organic, ready to drink ‘just sweet enough’ teas first launched by Seth Goldman and Barry Nalebuff in the late 1990s, it seems,...